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"DoeMaarWat" is a transmedia design that focuses on changing behavior through various media.
"DoeMaarWat" is a transmedia design that focuses on changing behavior through various media.
What is DMW?
The goal of DMW (DoeMaarWat) is to promote conscious choices regarding food among our target audience. Our focus is on parents with at least one child between the ages of 1 and 18. Within this category, children are legally dependent on their parents. Therefore, it is of great importance that parents make the right choices for their children during this period, regardless of the opinions of other individuals within their social group. Careful consideration of these choices is essential and will significantly influence the future of the child.
DMW app
The DMW app is designed as a webshop for healthy food products with a fashionable look and feel, intended to appeal to our target audience. Since parents are often curious and already shop online, we want to give them the feeling that they are buying clothes while actually purchasing healthy food. This is how we want to convey the message that making conscious choices in fashion and food should be comparable: "Fashion is just like food, why settle for anything less than what's best?"
Posters
We have designed attractive posters with a clear style and a catchy, fun message. These posters have been placed in specific locations where our target audience is located, such as schools and supermarkets. The goal of the posters is to grab the attention of both children and parents so that they can appropriately experience our transmedia experience.
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